Photo Stream is Apple's cloud photo service that keeps your photos on servers, available to all your devices. Photos uploaded to Photo Stream are available to you or your customers from that device's camera without you needing to add them to your collection. It's easy to see all the photos that you've created, even if they're stored in other collections in your Photos app.
The basic photo uploads are free to anyone with a free Apple ID, but if you have a paid Family Sharing account you will need to upload photos from the iPhone or iPad within your family to Photo Stream.
Photo Stream is great for your customers but you don't need to use it for your own photos. And you certainly don't want to upload all those businesscards, printed photos and snapshots that you took from on your camera or phone. Instead you can use iCloud Photo Sharing, which is much more flexible. With iCloud Photo Sharing you can set up different groups of people within your photo collection, and they can see the photos that you upload to their groups. But the way that Photo Stream works is better if you want to share photos with many people at once. Photos that you upload to Photo Stream are deleted as soon as they are added to your shared album, but Photo Stream retains a copy of your photos for 30 days.
You can use Photo Stream to make your photos available to your customers and they can download them using your online store. This gives you control over exactly what they can do with your products, like downloading your products and keeping them for themselves.
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