Product Leadership: How Top Product Managers Launch Awesome Products And Build Successful Teams Book
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This insightful book presents interviews with nearly 100 leading product managers from all over the world. Authors Richard Banfield, Martin Eriksson, and Nate Walkingshaw draw on decades of experience in product design and development to capture the approaches, styles, insights, and techniques of successful product managers. If you want to understand what drives good product leaders, this book is an irreplaceable resource.
The book covers, in detail, the skill set required to be a successful product manager. Product Leadership is an excellent resource for product managers as it covers marketing concepts like customer development, positioning, and messaging. It also provides advice for building teams and creating high-functioning organizations.
All of these points make up valuable knowledge that will help you succeed as a product manager. If you want to read about what it takes to create great products and build something people love, this book is for you!
This book is written by Marty Cagan, a renowned product management expert who has helped build some of the most successful products and companies in Silicon Valley. Written in an accessible style, EMPOWERED: Ordinary People, Extraordinary Products provides a compelling account of how the Silicon Valley Product Group works with ordinary people to create extraordinary products.
The first section of the book also deals with human nature and people who have faced challenges in their lives. These individuals are given significant support from Silicon Valley Product Group consultants to develop new ideas and products that address target customers.
Cagan shares his personal experiences working at major tech companies such as Apple and Facebook. He also includes best practices from these tech companies for leading feature teams, creating a product vision, setting expectations with stakeholders, and much more.
This product book, The Lean Product Playbook by Dan Olsen, is a must-read for new product managers. The idea is that you can innovate with minimum viable products and get rapid customer feedback to make your product better.
The Lean Product Playbook walks you through finding out what your customers want, building a plan to create the best product possible (lean startup), testing it with real people (minimum viable product), and then getting constant feedback from your customers, so you know what they think and you can iterate on the process quickly (rapid customer feedback). This book is one of the top product management books that will offer valuable lessons in growing a great company using these principles.
The book also offers an in-depth exploration of best practices for leading new product development. In the end, it teaches you how to be a more influential product manager with a great business idea and launch successful tech products.
Swipe to Read is a comprehensive text about the fundamental concepts of business strategy and technology. Written by product managers from Google, Facebook, and Microsoft, the authors call on their extensive experience to answer real-life questions and give insight into how technology is changing the world we live in.
The Lean Startup by Eric Ries has sold over a million copies and has been translated into over 30 different languages. Sharing his knowledge on how to create a successful startup, Eric Ries focuses on understanding what your customers really want. This then leads on to discussing how to adjust business and products, helping to change the way companies are created and products designed and launched.
Ries shares key innovative practices from Google, Facebook, and Toyota, and then discusses how these can be adapted to work in any business. This book should be read by all aspiring and current entrepreneurs, as well as any business and product managers.
A Leading Scrum consultant, Roman Pichler is a product management expert specializing in digital products. Agile Product Management with Scrum deals in-depth with real-life examples and scenarios, showing how product managers can create successful products with Scrum.
During this text, Geoffrey Moore shares examples of successes and failures of new marketing strategies from the digital era. He also discusses the technology adoption lifestyle cycle, and considers ways to narrow the chasm between innovators and marketers, ensuring new products are quickly adopted by the mass market. This book is a great read for product managers, and anyone else involved in bringing products to market.
Product Leadership is an insightful text, presenting interviews conducted with nearly 100 leading product managers based across the globe. These interviews focus on the approaches, styles, and techniques of successful product managers, and the processes they use to steer a product from conception to launch.
The Lean Product Playbook has been written by entrepreneur and lean product expert Dan Olsen. Created as a practical guide, this book can help improve the success of products through its clear step-by-step actionable advice.
My first (currently only) experience in software is in Enterprise Software. So I was thrilled to learn that there was a book specifically about building products for Enterprise Software. In this case Enterprise Software is referring to the companies you are trying to sell to, not so much the type of company you are. There are plenty of startups and mid-sized companies that are trying to sell to Enterprise Customers. But selling to an Enterprise customer has very distinct sales motions, support requirements, cadences, that are, as far as I can tell, nothing like consumer products.
Authors Richard Banfield, Martin Eriksson, and Nate Walkingshaw draw on decades of experience in product design and development to capture the approaches, styles, insights, and techniques of successful product managers....
Product managers rely on data to make decisions, secure buy-in from stakeholders, and tell the story of their products. But as important as statistical analysis can be in product management, it's all too easy to overlook what the data is really telling us. That's why Charles Wheelan's Naked Statistics: Stripping the Dread from the Data is such a valuable read for product managers looking to up their game.
Design is arguably the most important aspect of contemporary product development. Although many product managers have a solid grasp on the fundamentals of good design, cultivating a deeper understanding of how and why good design works is critical for product managers who want to create better products. Few books illustrate these principles more effectively than Edward Tufte's Beautiful Evidence.
Beautiful Evidence isn't just a clever title. The book features hundreds of gorgeous historical illustrations, from Victorian botanical diagrams to ancient paintings of mythological creatures, all of which serve to deconstruct the idea of design and the qualities that make good design so powerful. Essential reading for product managers and aficionados of design alike.
Badass takes a holistic approach to product development, exploring how product, engineering, sales, marketing, and customer success teams should work in concert to make their users, well, awesome. The book covers a broad range of topics, each of which builds upon concepts introduced earlier, and focuses on how to create engaging experiences that resonate with users even when they're not using our products.
Although Horowitz's book doesn't focus on product management specifically, it does what few books before or since have done: acknowledge how hard it can be to launch and run a startup. Horowitz relays his considerable experience in tech entrepreneurship with his trademark wit, and even the most experienced product managers will undoubtedly find plenty of actionable, insightful advice on how to succeed in an industry where failure is the norm, not the exception.
Measure What Matters focuses on setting and achieving the bold, ambitious goals that often separate good companies from great ones. Through the firsthand stories of some of the world's most successful founders and entrepreneurs, Doerr breaks down how readers can set and accomplish goals more effectively. The book also explores new approaches to management that any product manager will find invaluable in their day-to-day work.
Perri's book seamlessly alternates between the conceptual and the practical, introducing higher-level ideas before grounding the reader in those principles via actionable, instructive examples. Escaping the Build Trap argues that product managers shouldn't be forced to choose between empowering users or meeting business goals and lays out a reliable, adaptable framework for achieving both.
First developed by Knapp during his time at Google and refined at Google's GV accelerator, the design-sprint principle is a framework for rapidly iterating, testing, and building products. But design sprints aren't a way to save time or get more done in less time; instead, they involve a completely new approach to product development that emphasizes agile problem-solving and direct feedback from users.
Unlike some of the other books in this reading list, Selling Blue Elephants is highly actionable and instructive, making it an ideal read for product managers who want to leverage RDE in their own projects.
Rosenzweig's book challenges this and other cognitive biases that many product managers will be familiar with. Offering plenty of scientific explanations and real-world examples to support his points, Rosenzweig makes a compelling case for examining our work with greater scrutiny. 153554b96e
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