On 5 November 2012, the band announced that they had hosted a website domain for the album sempiternal.info in which they release an audio clip of "Shadow Moses" and displayed a video which eventually forms a symbol which became a part of the album's cover art. This was the Flower of Life, a geometric design consisting of overlapping circles, and is the main feature of its album cover. On 9 November, the band played a free gig in their home town of Sheffield before co-headlining the UK Warped Tour Festival in London with Lostprophets. On 14 January 2013, an "Album Teaser" video was released on Bring Me the Horizon's Vevo account. At the end of this video it was revealed that the album was scheduled to be released on 29 April 2013. All formats/editions of the album can be pre-ordered. Several different packages are available, with some including a t-shirt.
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